LeBron James Signs Lifetime Deal with Nike

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LeBron James has signed a guaranteed, lifetime endorsement deal with Nike, the athletic shoe and apparel giant. A source familiar with James’ deal said it was the largest financial arrangement between an athlete and Nike in the company’s 44-year history.

For perspective, the deal Kevin Durant signed with Nike last year was believed to be worth up to $30 million per year for 10 years. James’ deal, according to a source, is “multiple times” higher than that.

Congrats King James!

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